--- title: "Bing Executive Says He Has His Sobbing Under Control" description: "Who could've thought that we'd be talking about Bing, Microsoft's search engine that's been playing second fiddle since its conception, in the year 2023?" date: "2023-02-08" modified: "2023-02-20" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/bing-executive-sobbing-under-control" categories: - "Artificial Intelligence" tags: - "bard" - "bing" - "chatgpt" - "Google" - "the digest" --- # Bing Executive Says He Has His Sobbing Under Control ![Who could've thought that we'd be talking about Bing, Microsoft's search engine that's been playing second fiddle since its conception, in the year 2023?]() *\Image: Getty Images/Futurism\* ## Sobbing Uncontrollably Who could've thought that we'd be talking about Bing, Microsoft's search engine that's been playing second fiddle to Google since its conception, in the year 2023? "Imagining a Bing exec somewhere deep in a Microsoft office just sobbing uncontrollably rn that Bing is \*finally\* getting its moment," *Engadget* senior editor Karissa Bell wrote in a [tongue-in-cheek tweet](). And, as it turns out, Bell's comments weren't actually much of a stretch. "I mean, I wouldn’t describe it as 'uncontrollably'…" [replied]() Michael Schechter, Microsoft's VP of Growth for the long-neglected search engine. ## New Race Microsoft [made a big splash this week](), announcing it would start integrating generated text powered by none other than OpenAI's blockbuster ChatGPT in some of its search results. Given that ChatGPT has been a lightning rod in the news lately, the AI chatbot has effectively torn Bing out of the shadows and dumped it into the limelight — for better or for worse. Bing, which was launched in 2009, has lagged far behind Google in terms of search engine market share over the years. But given Microsoft's $10 billion investment in OpenAI — CEO Satya Nadella called it "[the day of a new race]()" in a recent *Bloomberg* interview — that picture could change, at least to a small degree. "The general sentiment is that ChatGPT and the Microsoft Bing announcement have created a narrative that Google’s search business model is under threat," Mark Riedl, a professor at the Georgia Institute of Technology, [told *Bloomberg*](). ## Wakeup Call Equipped with its new supercharged, ChatGPT-powered toolset, the latest version of Bing is indeed likely to get more attention than its previous iterations. But the fight has only begun, and Bing's days in the limelight could soon be counted. Google isn't sitting idly by, and is [set to launch Bard](), its competitor to ChatGPT, "in the coming weeks." At the end of the day, however, both companies will likely have to deal with some pretty substantial hurdles in the upcoming weeks and months. Case in point: neither [Bard]() nor [ChatGPT]() appear to have much of a grasp on reality, something that could easily land either company in hot water. In other words, it's a real wake-up call for both Bard and Bing's sobbing engineers. **More on AI chatbot wars:** [*Head of ChatGPT Admits She Had Concerns About Releasing It Publicly*]() ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()