--- title: "Beyond Meat is Now Coming After Your Bacon" description: "Plant-based meat substitute company Beyond Meat is working on a new recipe for a plant-based bacon, according to Bloomberg." date: "2019-07-25" modified: "2019-07-25" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/beyond-meat-bacon" categories: - "Future Society" tags: - "beyond meat" - "fake meat" - "impossible foods" - "plant-based meat" - "the digest" --- # Beyond Meat is Now Coming After Your Bacon ![]() *\Image: yamada taro/Victor Tangermann\* ## Fakin' the Bacon Plant-based meat substitute company Beyond Meat has a new faux-meat product on the horizon: bacon. Arguably the king of animal product-based breakfast foods, fake bacon could eventually make its way into staple breakfast menu items such as breakfast sandwiches. While industry sources *[told Bloomberg]()* that a recipe for plant-based bacon is in the works, the company has yet to announce when its fake bacon will roll out. ## Second Breakfast The news comes after Canadian coffee chain Tim Hortons [started serving]() Beyond Meat's sausages on breakfast sandwiches in thousands of its stores. A partnership with Dunkin' [was also announced]() on Wednesday. The industry for fake meat products is starting to heat up in earnest. Beyond Meat's stock soared by more than 550 percent in June, [according to ]()*[Business Insider]() —* and is looking [healthier than ever]() today. ## Beyond Impossible But Beyond Meat isn't the only player in the game. The company's biggest competitor, California-based Impossible Foods, [recently announced]() it's working on a recipe for plant-based imitation fish meat. Fast food chain Burger King recently released the [Impossible Whopper]() as well, a fake meat burger using Impossible Foods' flagship plant-based burger patty. Beyond Meat has a major challenge ahead of it: rather than replicating the fairly homogenous texture of ground up beef or sausage filling, bacon needs to capture a distinctive crunch and cooking pattern. **READ MORE:** [Beyond Meat Is Developing a Plant-Based Substitute for Bacon]() \[*Bloomberg*\] **More on fake meat:** *[Impossible Foods Is Trying to Make Fake Fish Now]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()