--- title: "Apple Drops Ads on Twitter After Elon Musk’s Antisemitic Outburst" description: "After X-formerly-Twitter owner Elon Musk was spotted co-signing anti-Semitic sentiments, advertisers are already jumping ship." date: "2023-11-17" modified: "2023-11-17" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/apple-drops-twitter-elon-antisemitism" categories: - "Elon Musk" - "Future Society" - "The Industrialists" tags: - "antisemitism" - "elon musk" - "the digest" - "twitter" --- # Apple Drops Ads on Twitter After Elon Musk’s Antisemitic Outburst ![After X-formerly-Twitter owner Elon Musk was spotted co-signing anti-Semitic sentiments, advertisers are already jumping ship.]() *\Image: Leon Neal via Getty / Futurism\* ## Bridge Too Far After X-formerly-Twitter owner [Elon Musk co-signed blatantly antisemitic remarks](), advertisers are already jumping ship. As [*Axios* reports](), sources familiar with the situation say that Apple is pausing all its advertisements on the Musk-owned social network following a [similar move from IBM]() as Jewish leaders and activists call for companies to withdraw their ads from the site. Earlier this week, Musk crossed a line he'd heretofore only toed when responding to a post that accused Jewish people of "[hatred against whites]()." "You have said the actual truth," [Musk said]() on the platform he owns. It was a striking show of bigotry even for the South African-born billionaire who's pushed all manner of "[white genocide]()" and [transphobic]() rhetoric. In response, [rabbis are warning]() that Musk's unsettling discourse, especially in tandem with X's [increasing white supremacist problem](), is fostering a dangerous atmosphere that could lead to real life antisemitic violence. ## Did Nazi This Coming As news watchdog [Media Matters for America found]() in a new investigation, ads for companies including Apple, IBM and Amazon appeared next to all manner of white supremacist content and accounts, which along with being horrific on its face is undeniably a bad look for those corporations, especially amid the [current political climate](). An X executive who spoke to *Axios* on condition of anonymity said that the company internally "did a sweep on the accounts that Media Matters found," demonetized them, and marked some of their posts as "sensitive content." Although Musk's hired punching bag CEO Linda Yaccarino issued a milquetoast statement saying the social network is against "[discrimination by everyone]()," the X owner's latest unmasked act of bigotry has, along with the advertiser exodus, earned him [condemnation from the White House]() as well. "It is unacceptable to repeat the hideous lie behind the most fatal act of Antisemitism in American history at any time," White House spokesperson Andrew Bates told media in a statement, referencing the massacre at the Pittsburgh Tree of Life synagogue in 2018 and its perpetrator, [who posted memes]() accusing Jews of scheming to massacre white people en masse. Getting in trouble for saying stupid things is all in a day's work for Musk, but this latest instance may well garner him as many consequences as the time he made a weed joke and [sicced the SEC on himself]() — except in this case, lives could actually be at stake. **More on Musk:** *[Grimes Says Elon Musk Dodged Child Custody Papers 12 Times]()* ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()