---
title: "AI Poised to Ruin Internet Using “Massive Tsunami” of Fake News"
description: "Artificial intelligence systems are becoming increasingly sophisticated — new tools can recreate a human’s face and a writer’s voice to eerie levels of convincing accuracy. Most concerning of these is GROVER, a fake news-writing bot. People have used the tool to make blogs, subreddits, and the like to illustrate the problems AI-written news […]"
date: "2019-07-03"
modified: "2019-07-03"
authors:
  - name: "Dan Robitzski"
    link: "https://futurism.com/authors/danrobitzski"
url: "https://futurism.com/the-byte/ai-ruin-internet-tsunami-fake-news"
categories:
  - "Artificial Intelligence"
tags:
  - "artificial intelligence"
  - "fake news"
  - "grover"
  - "the digest"
---

# AI Poised to Ruin Internet Using “Massive Tsunami” of Fake News

![AI tools like GROVER are very good at flooding the internet with fake news and spam. The solution may come in the form of smarter Google filters.](<https://futurism.com/wp-content/uploads/2019/07/ai-poised-to-ruin-the-internet-with-massive-tsunami-of-fake-news.jpg>)
*\<em\>Image: Katsushika Hokusai/essers/Victor Tangermann\</em\>*

## Spam City

New tools can recreate a [human's face](<https://futurism.com/these-people-never-existed-they-were-made-by-an-ai>) and or [writer's voice](<https://futurism.com/the-byte/writing-with-ai-boring-gimmick>) to frightening levels of accuracy.

Among the most concerning of these is the deceivingly-adorably-named GROVER a [fake news-writing bot](<https://futurism.com/ai-generates-fake-news>) that people have used the tool to [make blogs](<https://futurism.com/the-byte/ai-generates-horrible-marketing-sites>) and even entire [subreddits](<https://futurism.com/the-byte/subreddit-fake-news-ai>) illustrate the problems AI-written news can pose to the world. Do not let the [adorable blue namesake puppet](<https://arxiv.org/pdf/1905.12616.pdf>) on the first page of the white paper fool you — this thing is freaky.

And it could just be the beginning. Tools like GROVER could create "a massive tsunami of computer-generated content across every niche imaginable," Kristin Tynski of the marketing agency Fractl [told *The Verge*](<https://www.theverge.com/2019/7/2/19063562/ai-text-generation-spam-marketing-seo-fractl-grover-google>).

## Cat, Meet Mouse

When Futurism first spotted "[This Marketing Blog Doesn't Exist](<http://thismarketingblogdoesnotexist.com/>)," a Fractl-owned website that used GROVER to churn out fake articles about things like search engine optimization and Instagram marketing, [we urged readers](<https://futurism.com/the-byte/ai-generates-horrible-marketing-sites>) to pay closer attention to the information they read online.

While GROVER isn't perfect by any means, it’s definitely good enough to convince the casual reader who isn't scrutinizing every word they read.

## BattleBots

Google and other AI developers have their work cut out for them when faced with AI-written spam that's likely to flood the internet as people chase down that sweet, sweet advertising revenue cash.

"Because \[AI systems\] enable content creation at essentially unlimited scale, and content that humans and search engines alike will have difficulty discerning... we feel it is an incredibly important topic with far too little discussion currently," Tynski told *The Verge*.

**READ MORE:** [Endless AI-generated spam risks clogging up Google’s search results](<https://www.theverge.com/2019/7/2/19063562/ai-text-generation-spam-marketing-seo-fractl-grover-google>) \[*The Verge*\]

**More on GROVER:** *[New AI Generates Infinite Horrible Marketing Sites](<https://futurism.com/the-byte/ai-generates-horrible-marketing-sites>)*

## Author
Dan Robitzki is a senior reporter for Futurism, where he likes to cover AI, tech ethics, and medicine. He spends his extra time fencing and streaming games from Los Angeles, California.

### Author social links  
[Twitter](<https://x.com/danrobitzski>)