--- title: "That Hyped Up AI Pin Made Two Idiotic Mistakes in Its Launch Video" description: "Third Time's the Charm We honestly can't believe we're saying this, but: once again, a much-hyped AI product launch has featured glaring AI hallucinations. This time, that AI product is Humane's AI Pin, which was finally revealed last week after years of intense secrecy and high-dollar funding rounds. Built by married Apple alumni Imran Chaudhri […]" date: "2023-11-15" modified: "2023-11-15" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/ai-pin-mistakes-launch-video" categories: - "Artificial Intelligence" tags: - "ai" - "humane" - "silicon valley" - "the digest" --- # That Hyped Up AI Pin Made Two Idiotic Mistakes in Its Launch Video ![Once again, a much-hyped AI product launch has featured glaring AI hallucinations. This time, Humane's AI Pin is the one in the hot seat.]() *\Image: Humane / Futurism\* ## Third Time's the Charm We honestly can't believe we're saying this, but: once again, a much-hyped AI product launch has featured glaring AI hallucinations. This time, that AI product is Humane's AI Pin, which was [finally revealed last week]() after years of [intense secrecy and high-dollar funding rounds](). Built by married Apple alumni Imran Chaudhri and Bethany Bongiorno, the AI Pin — a small, screenless device with next-next-next-gen iPod shuffle energy — has been billed as a smartphone replacement; as its creators showed off in a ten-minute-long promotional clip, Pin wearers can use taps, hand gestures, and voice commands to make calls and read texts, play music, take pictures, ask the AI questions and more. Apparently, though, [five years wasn't quite enough prep time]() for the Pin's big day. Barely a week after its launch, [*Business Insider* reports that]() Humane is reshooting the video due to not one, but *two* separate AI hallucinations. For those at home counting, this is the third time that this has happened at a prominent AI company this year; back in February, both [Google]() and [Microsoft]() saw AI promos plagued by poorly fact-checked AI fabrications. That's a wild ratio, and it's enough to make you wonder: why does no one in the AI industry seem to be fact-checking their own tech? ## Too Many Almonds The Humane Pin's slip-ups are especially striking considering how simple the queries were. As *Insider* reports, the first mistake happens about three minutes and 40 seconds into the promotional clip, when Chaudhri asks the Pin where someone should go to best view the next solar eclipse. The Pin tells its inventor that the eclipse should be caught from Australia, but that answer is woefully incorrect; the next solar eclipse will, in fact, be a [Great American Eclipse](), and will thus be best viewed in — you guessed it! — North America. Later in the video, a little after the six-minute mark, Chaudhri asks the AI how many grams of protein are in a handful of almonds, to which the AI gives a confident figure: 15 grams. But [as one Twitter-formerly-X user quickly pointed out](), you'd need to guzzle 60 almonds to glean 15 grams of protein from the nuts alone. Per *Insider*, Humane head of new media Sam Sheffer took to the startup's Discord server earlier this week to address the errors, claiming the mistakes were made by "pre-release" software. Regardless, though, the fact remains: despite their tech's propensity to fabricate facts and information, AI creators continue to take their tech's outputs at face value. And considering that those creating AI technologies are very certain of the tech's power to change the world, you'd think the industry might approach the stuff with a bit more scrutiny **—** as opposed to rushed, blind trust. **More on the AI pin:** [*Humane's Uber-expensive "AI Pin" Sounds like a Total Disaster*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()