--- title: "“AI Will Never Replace Journalism,” Says Magazine CEO Replacing Journalists With AI" description: "The parent company of Sports Illustrated has announced that its magazines will begin using artificial intelligence to churn out garbage content." date: "2023-02-03" modified: "2023-02-03" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/ai-journalism-sports-illustrated" categories: - "Artificial Intelligence" tags: - "ai writing" - "cnet" - "text generator" - "the digest" --- # “AI Will Never Replace Journalism,” Says Magazine CEO Replacing Journalists With AI ![The parent company of Sports Illustrated has announced that its magazines will begin using artificial intelligence to churn out garbage content.]() *\Image: Getty / Futurism\* ## Pot/Kettle The parent company of *Sports Illustrated* has announced that its magazines will begin using artificial intelligence to churn out garbage content in the absolute most oxymoronic fashion. In a [completely tone-deaf press release](), the Arena Group — which owns properties like *SI*, *Parade* and *Men's Journal* — gleefully announced that it's embarking on "strategic development partnerships" with two little**-**known AI firms, Jasper and Nota. "While AI will never replace journalism, reporting, or crafting and editing a story, rapidly improving AI technologies can create enterprise value for our brands and partners," Ross Levinsohn, the CEO and chairman of The Arena Group, said in the statement. "By leveraging these proprietary tools, we believe all those who create content on our platform will find opportunities to reach consumers in new ways." ## Trendy Topics In spite of that promise, the Arena Group ends up showing its hand, writing that in a **"**pilot, editors used AI technology to rapidly identify trending topics and relevant proprietary archival content and photos to produce trending and evergreen articles." Translation: an algorithm is going to tell both human and AI writers what to write. Both of these apparent OpenAI competitors are, per the statement, going to help the publisher "streamline workflows," which is a business jargon excuse for buying automation software that is supposed to make less work but that, in practice, [often ends up breaking]() spectacularly. On a scale from [*CNET* to *BuzzFeed*](), this announcement seems to fall closer to the *CNET* end of the spectrum, with the Arena Group's empty promise that AI isn't there to take his employees' jobs followed by a description of how it will, in fact, replace human content. **More on the AI content wars:** [*Red Ventures Knew Its AI Lied and Plagiarized, Deployed It at CNET Anyway*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()