---
title: "New AI Generates Infinite Horrible Marketing Sites"
description: "A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies."
date: "2019-06-21"
modified: "2019-06-21"
authors:
  - name: "Dan Robitzski"
    link: "https://futurism.com/authors/danrobitzski"
url: "https://futurism.com/the-byte/ai-generates-horrible-marketing-sites"
categories:
  - "Artificial Intelligence"
tags:
  - "artificial intelligence"
  - "grover"
  - "stylegan"
  - "the digest"
---

# New AI Generates Infinite Horrible Marketing Sites

![A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.](<https://futurism.com/wp-content/uploads/2019/06/ai-generates-horrible-marketing-sites.jpg>)
*\<em\>Image: Victor Tangermann\</em\>*

## PR-Bot

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text.

"[This Marketing Blog Doesn't Exist](<http://thismarketingblogdoesnotexist.com/>)" recreates that particular species of bland PR website, complete with 900-word articles about things like "ROI scales" and "synchronicity" crapped out by AI tools that have learned to mimic online content.

## Tag Team

The website was built by an actual marketing company called [Fractl](<https://www.frac.tl/>) and uses GROVER, which is an advanced AI tool that [recently made headlines](<https://futurism.com/ai-generates-fake-news>) for its ability to write believable fake news in a particular publication's voice.

The site lists article categories ranging from "Instagram Marketing" to "SEO" to the tongue-in-cheek "AI in Marketing." The article on [the home page](<http://thismarketingblogdoesnotexist.com/>), which describes how to best market with Instagram filters, is surprisingly comprehensible.

But there are some errors. For instance, it quotes a made-up Instagrammer "of Harlem Shake fame" (okay, that part might be real) saying that their favorite filter is "pink."

## Full Package

The website also creates fictional authors for each post with StyleGAN, the AI tool that's been used to generate [realistic portraits](<https://futurism.com/the-byte/site-tests-spot-ai-generated-faces>) and [less-realistic cats](<https://futurism.com/cat-doesnt-exist-ai>) and [Pokémon](<https://futurism.com/the-byte/neural-network-pokemon>).

Ultimately, when you're not looking for errors or instances where the AI doesn't fully understand what's happening, the website would pass as real — meaning we'll all need to be more discerning about the content we read.

**READ MORE:** [This Marketing Blog Doesn't Exist](<http://thismarketingblogdoesnotexist.com/>)

**More on GROVER:** *[New Subreddit Celebrates Bizarre Fake News Written by AI](<https://futurism.com/the-byte/subreddit-fake-news-ai>)*

## Author
Dan Robitzki is a senior reporter for Futurism, where he likes to cover AI, tech ethics, and medicine. He spends his extra time fencing and streaming games from Los Angeles, California.

### Author social links  
[Twitter](<https://x.com/danrobitzski>)