--- title: "This AI-Generated Beer Commercial Is a Hallucinogenic Nightmare" description: "An AI-generated beer commercial is here, and frankly, it's the ghoulish fever dream of a beer commercial that we all deserve." date: "2023-05-02" modified: "2023-05-02" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/ai-generated-beer-commercial" categories: - "Artificial Intelligence" tags: - "ai" - "generative ai" - "text-to-video" - "the digest" --- # This AI-Generated Beer Commercial Is a Hallucinogenic Nightmare ![An AI-generated beer commercial is here, and frankly, it's the ghoulish fever dream of a beer commercial that we all deserve.]() *\Image: OnlyBangersEth via Twitter\* ## Psychedelic Beerpocalypse An AI-generated beer commercial [is here](), and frankly it's the ghoulish fever dream we all deserve. As a general rule, beer commercials most often fall into two categories. The first is characterized by gruff ramblings about the American spirit intermixed with shots of scenes like wheat fields, Midwestern cityscapes, and handshakes between dudes, while the second mainly just depicts some kind of party. Think Fourth of July gatherings, Sunday football hangouts, and the like. The viral AI-generated advertisement in question was a depiction of the latter genre, specifically showcasing a backyard barbecue scene. It was a believable beer commercial setting, with all of the general elements of the genre making an appearance. A big group of 20 and 30-somethings are seen standing in the backyard, laughing and drinking beer as they chat and grill. (Obviously, a cursed version of Smash Mouth's "All Star" is playing in the background.) But as with all AI-created videos, a lot of things were... off. The beer pints, cans, and bottles were all warped and blurred, while the faces and hands of anyone trying to drink from those objects were similarly deformed, often melting into the beverages as they "drank." Several of the beer containers are also seen floating, and at the end, the backyard kind of, uh, explodes? File under: psychedelic beer barbecue apocalypse. "This AI beer commercial," tweeted the video's creator, Armand Domalewski, "looks exactly like how an alien intelligence would understand our beer commercials." https://twitter.com/ArmandDoma/status/1652830755628912640 ## Looks Like Hell Twitter users definitely had some thoughts about the commercial. "Someone spiked the beer with LSD," [wrote]() one netizen, prompting the [reply](): "A look at how our future machine overlords will see us." "It's pretty much how most commercials look to the average person paying a fraction of attention to it while doing other things," [tweeted]() another. "Looks like hell," [added]() yet another Twitter user. Honestly? None of them are wrong. ## Time Will Tell Though text-to-video AIs are admittedly impressive — if generally unhinged — the psychedelic beer barbecue in question could certainly be seen as one of many examples of how far the tech still has to go. But who knows, in a few months we might just have a less apocalyptic AI-generated beer ad where believable people are physically able to drink beer without melting into the cans. **More on text-to-video:** [*Behold This Nauseating AI-Generated Pizza Commercial*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()