---
title: "Sign That Says “We Hate Him Too” Appears in Window of Tesla Dealership"
description: "During a protest at Tesla's flagship showroom in San Francisco, someone inside the building joined in with a hilarious message for Elon Musk."
date: "2025-02-19"
modified: "2025-02-19"
authors:
  - name: "Noor Al-Sibai"
    job_title: "Senior Staff Writer"
    link: "https://futurism.com/authors/nooralsibai"
url: "https://futurism.com/tesla-dealership-sign"
categories:
  - "Advanced Transport"
  - "Tesla"
tags:
  - "activism"
  - "elon musk"
  - "protests"
  - "tesla"
---

# Sign That Says “We Hate Him Too” Appears in Window of Tesla Dealership

![During a protest at Tesla's flagship showroom in San Francisco, someone inside the building joined in with a hilarious message for Elon Musk.](<https://futurism.com/wp-content/uploads/2025/02/tesla-dealership-sign.jpg>)
*\<em\>Image: Getty / Futurism\</em\>*

During a protest at Tesla's flagship showroom in San Francisco, someone inside the building joined in with a hilariously biting message for its CEO Elon Musk.

As the [*San Francisco Standard* reports](<https://sfstandard.com/2025/02/17/musk-trump-protest-tesla-showroom/>), the President's Day protest was joined — at least in spirit — by someone inside the dealership's second story who taped a sign that said "We Hate Him Too" onto a window.

https://www.twitter.com/FredericLambert/status/1891958055543194107

In the days since that Tesla showroom demonstration — one of many [organized to protest Musk](<https://futurism.com/tesla-targeted-protests-vandalism>), Donald Trump, and the shocking havoc they've already wreaked upon the nation — the sign itself has gone viral. It remains unclear, however, who was actually behind it, and if anyone knows, they're not telling.

When attempting to get into the showroom, reporters for the *Standard* said they were rebuffed by a security guard, leaving them unable to contact any of the employees who were seemingly barricaded inside.

A quick search of the building's address, 999 Van Ness Avenue, didn't net much more either.

According to [local historical sites](<https://www.foundsf.org/index.php?title=Auto_Row_on_Van_Ness>), the subsection of Van Ness that now houses the two-story Tesla dealership was once known as "Auto Row." Previously home to several car dealerships, that stretch between Nob Hill and Pacific Heights fell into disarray prior to a [2010 architectural survey](<https://www.sfgate.com/bayarea/article/Survey-documents-remnants-of-Van-Ness-Auto-Row-3181298.php>) meant to preserve some of its history. As local [planning documents attest](<https://sfplanning.org/sites/default/files/documents/preserv/DPRforms/Van%20Ness%20AutoRow%20ContextDraft%20Feb2010.pdf>), 999 Van Ness was one of the most notable, as it was the last built in the area.

While the building used to house multiple Chevrolet dealerships over the years, it was purchased by Tesla at some point in the 2010s and became home to the Musk-owned company's [largest showroom and service center](<https://www.bloomberg.com/news/articles/2016-08-10/tesla-opens-flagship-san-francisco-store-in-advance-of-model-3>) in North America in 2017. While we were able to find some documentation of its ownership, we couldn't find any documentation of any other businesses using office space within the structure.

Though we can't say for sure, it seems perfectly plausible that the person behind that sign works for Tesla — showing once again that it's [not just people outside Tesla](<https://futurism.com/tesla-employees-musk-fears>) who find Musk's activities embarrassing and disturbing.

**More on anti-Musk demonstrations:** [*Tesla Targeted With Worldwide Protests, Vandalism*](<https://futurism.com/tesla-targeted-protests-vandalism>)

## Author
At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow.

### Author social links  
[Bluesky](<https://bsky.app/profile/noorfromfuturism.bsky.social>)