---
title: "Here’s a Roundup of All the Super Bowl Ads About Robots and AI"
description: "The 2019 Super Bowl ads featured a slew of robots and artificial intelligences. Here's a roundup of the tech-centric commercials."
date: "2019-02-04"
modified: "2019-02-04"
authors:
  - name: "Kristin Houser"
    link: "https://futurism.com/authors/kristin"
url: "https://futurism.com/super-bowl-ads-robots-ais"
categories:
  - "Robotics"
  - "Robots and Machines"
tags:
  - "advertising"
  - "artificial intelligence"
  - "robots"
  - "super bowl"
---

# Here’s a Roundup of All the Super Bowl Ads About Robots and AI

![The 2019 Super Bowl ads featured a slew of robots and artificial intelligences. Here's a roundup of the tech-centric commercials.](<https://futurism.com/wp-content/uploads/2019/02/super-bowl-ads-robots-ais.jpg>)
*\<em\>Image: Michelob Ultra\</em\>*

## Bowl Bots

Super Bowl LIII may have been [low on sports excitement](<https://www.cnn.com/2019/02/04/opinions/super-bowl-pearlman/index.html>), but it had plenty of robots and artificial intelligences — in the commercials, anyways.

Ad after ad featured bots and AIs — mostly for laughs, but sometimes with ominous overtones about the future. Here's our roundup.

## The Robo Roundup

Intuit, the maker of TurboTax, aired a spot featuring "Robochild," a humanoid robot that laments the fact it won't be able to be a TurboTax Live CPA when it "grows up."

"I'm sorry, but you're never going to be emotionally complex enough for that job," the bot is told in the commercial.

https://youtu.be/JIRX3yWhgZI

Michelob Ultra also aired an ad featuring robots unable to live out their dreams — in this instance, the dream being the ability to throw back a low-calorie beer after a run, spin class, or successful day at the driving range.

https://youtu.be/nNfv9wsttKE

Pringles went essentially the same route as Michelob Ultra, only this time a smart assistant was able to compute the number of potential Pringle flavor combinations but unable to enjoy the taste of a single chip. Bummer.

https://youtu.be/tDakI68u2xE

Not all of the Super Bowl ads focused on the feelings of robots, though. SimpliSafe's "Fear Is Everywhere" followed a human as he navigated a world in which, well, fear was everywhere.

"In five years, robots will be able to do your job, your job, your job..." he overhears someone say at a baseball game, and later, a smart assistant ominously promises his wife that it's "always" listening.

https://youtu.be/nPwVtpNs6eU

A Sprint ad brought back the levity. In it, a trio of robots brainstorming ad ideas with a Sprint spokesperson and sports legend Bo Jackson were seemingly included for no reason other than laughs (and a mermaid, pegasus, and keytar also made appearances).

https://www.youtube.com/watch?v=W2oUB6Rbvho&feature=youtu.be

Amazon also went for humor with its Alexa ad. This one featured the company's failed attempts to integrate its smart assistant into various devices, including a dog collar that translates barks into Amazon orders. Cue dog owner Harrison Ford accepting a pallet's worth of dog food.

https://www.youtube.com/watch?v=8y-1h_C8ad8

**READ MORE**: [What’s the Deal With All the Robots in This Year’s Super Bowl Ads?](<https://www.adweek.com/brand-marketing/whats-the-deal-with-all-the-robots-in-this-years-super-bowl-ads/>) \[*Ad**w**eek*\]

***More on the Super Bowl: [The FAA Declared a “No Drone Zone” During the Super Bowl in Atlanta](<https://futurism.com/the-byte/faa-no-drone-zone-atlanta-super-bowl>)***

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/kristinjhouser>)