Hollywood Enters VR
Nokia’s 360-degree virtual reality camera is now the go-to, high-end option for Hollywood filmmakers as the company has announced a partnership with Disney. The partnership will involve giving Disney filmmakers access to the Ozo to produce VR content using the studio’s many properties, which include Star Wars, Pixar, and the Marvel Cinematic Universe.
Jamie Voris, chief technology officer for The Walt Disney Studios, said of the partnership: "We are very excited to collaborate with Nokia Technologies to help explore the creation of VR content for our theatrical releases."
"We aim to bring extraordinary experiences to audiences around the world, and specially-created VR content is one more way we can transport people even further into the worlds our filmmakers create."
Ahead of the Curve
Disney has already been using the Ozo for creating promotional material for its most recent theatrical release, The Jungle Book. The company has done two different projects with the Ozo—one had the 360-degree camera in the middle of a roundtable discussion between the film’s director Jon Favreau, the cast, and a moderator; and the other placed the Ozo on the red carpet during the movie’s premiere at Los Angeles.
And this is just the beginning, according to Nokia Technologies president Ramzi Haidamus, who's bet the company's fortunes on the VR camera. “It’s just becoming a default activation dimension,” he told The Verge.
Little is known about the projects Disney intends to use the Ozo for, but it’s not hard to imagine all the kinds of content the House of Mouse can produce given its massive slate of movie releases for the coming years.
Haidamus did reveal that the Ozo will be used in an upcoming Disney production to shoot behind-the-scenes content.
We’re taking on virtual reality as one of our core businesses, so Ozo is the first step in many, many steps towards a global ecosystem play in virtual reality," says Haidamus.
“We are the only camera today that is purpose-built for VR at this professional level."