--- title: "SAG-AFTRA Inks Controversial Deal to Allow AI-Generated Voice Acting" description: "After its lengthy strike over artificial intelligence, SAG-AFTRA has decided to allow the use of AI \"voice acting\" in video games. " date: "2024-01-10" modified: "2024-01-10" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/sag-deal-ai-voice-video-games" categories: - "Artificial Intelligence" tags: - "unions" - "video games" - "voice actor" - "voice cloning" --- # SAG-AFTRA Inks Controversial Deal to Allow AI-Generated Voice Acting ![After its lengthy strike over artificial intelligence, SAG-AFTRA has decided to allow the use of AI "voice acting" in video games. ]() *\Image: Getty / Futurism\* After spending months on strike over the use of artificial intelligence in media, the Screen Actor's Guild has decided to allow the use of AI "voice acting" in video games. In a [press release](), SAG-AFTRA announced that during this year's annual CES conference in Las Vegas, it had signed a deal with the AI voiceover firm Replica Studios to set the rules of engagement for [AI voice cloning](), or the replication of a human voice actor's speech that can then be deployed for various purposes, in video games. "This new agreement paves the way for professional voice over artists to safely explore new employment opportunities for their digital voice replicas with industry-leading protections tailored to AI technology," the statement reads, allowing "video game studios and other companies working with Replica to access top SAG-AFTRA talent." Though the deal seems to be geared more towards licensing actors' voices in games rather than outright replacing them, it nevertheless seems like a pretty jarring about-face after the union initiated a [work stoppage]() that grounded Hollywood to a halt for [more than three months]() as actors and their allies picketed for their right not to be replaced by AI. Though the press release explains that the deal was "approved by affected members of the union’s voiceover performer community," it's unclear whether that means voice actors voted on the deal or were engaged in a more informal approval process. In a [statement to *IGN*](), SAG-AFTRA's national executive director and chief negotiator Duncan Crabtree-Ireland implied that the Replica deal was not meant to be boilerplate, but rather is a "deal that covers one company, with regard to the development of video games." It's also not clear whether the union at large, which has [approximately 160,000 members](), had the opportunity to discuss or vote on the deal, and *Futurism* has reached out to SAG for clarification on that matter. All the same, online pushback seems to suggest that there may not have been as well-approved as Crabtree-Ireland seemed to indicate. "Approved by... WHO exactly??" [tweeted Erika Ishii](), a games voice actor, in response to news of the deal. "Was any one of the 'affected members' who signed off on this a working voice actor?" Veteran voiceover artist [Xander Mobus](), best known for voicing the announcer in Super Smash Brothers, also expressed incredulity about the deal's approval. "Did any of y'all approve this?" [Mobus posted](). "I didn't get told we were voting on this. SAG leadership, please, I'm begging you, stop showing your ass and do something to keep us working. Ya know? Your job? You ain't licensors, you are a labor union! The hell y'all doing!?" On the one hand, the union's executive director is right to point out that the deal is narrowly tailored to licensing between SAG-represented voice actors and a single AI company. Nevertheless, it could set a dangerous precedent, not least of which because it seems like a lot of the people impacted by this decision weren't consulted. **More on AI voices:** [*Rejoice! Device That Sprays Your Butthole Now Connects to Alex for Voice Control*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()