--- title: "Billionaire Launches Startup to Reprogram Human Gene Expression" description: "Billionaire and Coinbase founder Brian Armstrong has launched a new \"epigenetic reprogramming\" company with the goal of extending the human health span." date: "2021-12-13" modified: "2021-12-13" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/neoscope/billionaire-launches-startup-epigenetic-reprogramming" categories: - "Gene Editing" - "Genetics" - "Health & Medicine" tags: - "Aging" - "anti-aging" --- # Billionaire Launches Startup to Reprogram Human Gene Expression ![Billionaire and Coinbase founder Brian Armstrong has launched a new "epigenetic reprogramming" company with the goal of extending the human health span.]() *\Image: Getty Images/Futurism\* Billionaire Coinbase founder Brian Armstrong has launched a new "epigenetic reprogramming" company, called NewLimit, with the goal of greatly extending the human lifespan. Armstrong is collaborating with Blake Byers, a Silicon Valley entrepreneur with a Stanford PhD in bioengineering, to stop aging in its tracks. "NewLimit will start by deeply interrogating epigenetic drivers of aging and developing products that can regenerate tissues to treat specific patient populations," reads a [press release](). The company says it will use machine learning models — what else — to understand how human cells change with age. NewLimit will "finally develop therapies that could slow, halt, or reverse this process," an "incredibly ambitious" task. Reversing the aging process has been a Holy Grail for scientists, although despite decades of research, we have yet to find the fountain of youth. But that's why NewLimit is willing "to get started today" despite its mission possibly taking "decades to achieve." It's yet another instance of billionaires trying to escape death by essentially throwing money at the problem. Even Amazon founder Jeff Bezos is famously [investing in anti-aging technologies](). In fact, the company he's investing in, called Altos Labs, is similarly trying to reprogram genes to turn back the biological clock. Not every billionaire is a fan, however. SpaceX CEO Elon Musk is [of a very different mind]() when it comes to anti-aging tech. During an [interview]() at *The Wall Street Journal*‘s CEO Council Summit last week, Musk said that it "is important for us to die because most of the time people don’t change their mind, they just die." NewLimit wants to stop aging with a deceivingly simple process: by assigning existing cells an entirely new task. "Put simply, we want to figure out a way to restore the regenerative potential we all had when we were younger, but somehow lost," the statement reads. The science may still be in its infancy — but that isn't stopping the wealthy in investing in endeavors like NewLimit in droves. The company raised over $100 million to "get the company off the ground." "We expect capital will not be the limiting factor for the next few years," Armstrong and Byers boast in their statement. But whether the nascent company will be able to deliver on the lofty premise remains to be seen, of course. **READ MORE:** [Announcing NewLimit: a company built to extend human healthspan]() \[NewLimit\] **More on anti-aging:** *[Elon Musk Says That Immortality Tech Would Be Very Dangerous]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()