---
title: "DNA Ancestry Startups Have a New Target Market: The Long-Dead"
description: "## Dance With the Dead"
date: "2019-03-01"
modified: "2019-03-01"
authors:
  - name: "Jon Christian"
    job_title: "Executive Editor"
    link: "https://futurism.com/authors/jonc"
url: "https://futurism.com/neoscope/ancestry-dna-startups-long-dead"
categories:
  - "DNA"
  - "Genetics"
  - "Health & Medicine"
tags:
  - "ancestry"
  - "DNA testing"
  - "genealogy"
  - "history"
  - "the digest"
---

# DNA Ancestry Startups Have a New Target Market: The Long-Dead

![Startups that sequence your DNA have a new target market, according to a new story in The Atlantic: your long-dead ancestors.](<https://futurism.com/wp-content/uploads/2019/03/dna-ancestry-startups-long-dead.png>)
*\<em\>Image: Tag Hartman-Simkins\</em\>*

## Dance With the Dead

Startups that sequence your DNA to help piece together your ancestry have a new target market, according to a [story](<https://www.theatlantic.com/science/archive/2019/03/dna-tests-for-envelopes-have-a-price/583636/>) in *The Atlantic*: your long-dead ancestors, who may have inadvertently left behind genetic material when they licked stamps and envelopes.

"Maybe our ancestors did not realize it," MyHeritage founder Gilad Japhet said at an industry conference last year, according to *The Atlantic*, but "when they were licking those stamps and the envelope flats, they were sealing their precious DNA for you forever."

## Mausoleum

MyHeritage, which is the third**-**largest DNA testing company behind 23andMe and AncestryDNA, is one of several companies interested in mining genetic data from the long dead — an intriguing yet vaguely troubling example of how big data stands to pick apart the past as well as the present.

Japhet has even said that the DNA of famous historical figures, including Winston Churchill and Albert Einstein**,** "is coming to MyHeritage very, very soon," according to *The Atlantic —* though a spokesperson for the company declined to comment to the magazine on when those historical figures' profiles will be available on the site.

## DNA-Okay

Analyzing old DNA is much more complex than a fresh swab, according to *The* *Atlantic* — meaning that not every old envelope can be mined for genetic material.

"We have to improve our results if it’s something we can commercially sustain," Joscelyn McBain, the founder of Totheletter DNA, another company experimenting with the service, told *The Atlantic*.

**READ MORE:** [Is DNA Left on Envelopes Fair Game for Testing?](<https://www.theatlantic.com/science/archive/2019/03/dna-tests-for-envelopes-have-a-price/583636/>) \[*The Atlantic*\]

***More on DNA testing:*** [This DNA Testing Company Gave Its Data to the FBI](<https://futurism.com/dna-testing-data-fbi>)

## Author
I'm responsible for editing, assigning, and scouting at Futurism, as well as occasionally writing for the site. That work involves keeping an eye on a wide range of narratives and issues, but over the past few years I've become increasingly interested in how AI is shaping the future of media, the web, and information itself. My day-to-day often involves collaborating on reporting and commentary projects bylined by my colleagues, but I try to find time to do my own reporting as well; stories I've broken for Futurism have been cited by publications including the New York Times, the Washington Post, the New Yorker, Wired, Ars Technica, New York Magazine, the Columbia Journalism Review, Bloomberg, and more. I grew up in Southern Vermont and attended Vanderbilt University. Prior to Futurism, I contributed to outlets including the Boston Globe, Vice, Wired, Slate, the Atlantic, the Outline, Ars Technica and more, and did stints in farming and food service. I currently live in Brooklyn, New York, and in my free time I enjoy pinball, word games, cycling, running, and music production.

### Author social links  
[Bluesky](<https://bsky.app/profile/jonchristian.net>)