In Brief
Magic Leap hasn't officially unveiled their product yet, but companies are investing millions into, what could be, "the future of augmented reality."

Last we heard, Google had invested $542 million in Magic Leap, the secretive augmented reality startup. Now, reports have come in showing that Magic Leap has raised $837 million in investments, all before even releasing a product.

“We’re fundamentally a new kind of lightfield chip to enable new experiences,” said Magic Leap founder and CEO Rony Abovitz at a conference in June. “There’s no off-the-shelf stuff used. That’s the reason for the amount of capital we’ve raised — to go to the moon.”

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Magic Leap
Secret Preparations

So far, all we know about Magic Leap is that they’re working on an augmented reality platform. The videos from the company makes it seem like their product will be similar to Microsoft’s HoloLens. Although, it can be somewhat hard to get a comprehensive understanding since most of the videos consist of close ups or shots from calculated angles.

Still, many speculators agree that Magic Leap’s technology will far surpass that of the HoloLens or Facebook’s Oculus, since it promises to layer digital images on top of the real world through special eyeglasses. The HoloLens works in a similar way, but Magic Leap says it can project “digital lightfields” into the user’s eyes for greater realism.

A Leap Toward the Future
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Magic Leap

According to Forbes, these new investments put Magic Leap’s value at $3.7 billion, while brining the company’s total funding to date to $1.4 bullion. Although this is less than the $4.5 billion some reports initially stated, Magic Leap is still one of the most valuable startups in the world according to Business Insider.

“This will give us the confidence and the depth to think past our launch and make longterm decisions,” said Abovitz.

Abovitz also stated that the funding will allow the company to get its product to market faster, and to develop a strategic relationship in the Chinese market.

“We are really accelerating everything,” said Abovitz, who added that Magic Leap is moving into supply chain operations and noted some parts of the device are already being built in a factory not far from the company’s headquarters in Dania Beach, Florida. “All of that is being sped up.”

MIT Technology Review’s Rachel Metz is one of the few people to try the tech. She described her experience saying:

“Logically, I know there isn’t a hulking four-armed, twisty-horned blue monster clomping in circles in front of me, but it sure as hell looks like it… It’s an early prototype of the company’s so-called cinematic-­reality technology, which makes it possible for me to believe that the muscular beast with the gruff expression and two sets of swinging arms is actually in the room with me, hovering about seven feet in front of my face.

The timeline for the Magic Leap is still cloudy. Abovitz won’t share a date for when the product will be available to consumers. So we will just have to wait and see what the future brings.