Jukedeck recently launched its latest service at TechCrunch's Disrupt London 2015 in something that is known as the Startup Battlefield, where the world’s top early stage startups come together on one stage to compete for a $50,000 prize and the notice of investors. In the Battlefield, the team unveiled the service model behind its artificial intelligence music composition technology.
Jukedeck’s technology allows users to create music simply by selecting the mood, style, tempo, and length they need to match their footage. The new service allows independent video makers to make their first five songs for free, followed by a fee of $7 per track following it. Larger businesses will be charged $15 per track. Exclusive copyright for the composition can be purchased for $150.
“We’re in the age of personal creation. This is the time for it,” says Jukedeck co-founder and CEO Ed Rex.
Based on the 300 hours of video uploaded on YouTube per minute, Jukedeck has a massive supply of potential users and customers, with the technology allowing users to enhance their creations with royalty free music.
“If you’re making a video, the process of sourcing and editing music is broken,” says Rex. “Searching through stock audio libraries takes hours, it’s expensive and the copyright and royalty restrictions are confusing. Our goal is to fix that. We want to give video creators a tool that lets them make the music they want in an instant. We want to make getting the right music as quick and as easy as possible.”
The technology can significantly lower cost and save time in video production with the use of a simple desktop software as they target videographers to spur mass adoption. Future applications could prompt the rise of personalized music online and offline. “Music production is limited to a small subset of people. But we’re giving everyone in the world their own composer,” he ends.
NCUB adds, "Launching this week is especially exciting for Jukedeck as 10th December 2015 is the 200th birthday of Ada Lovelace, who predicted in 1843 that one day a computer program would be able to write music. Her visionary approach to the possibilities of programming has driven Jukedeck to make her prediction a reality and launch it to the world in time for the 200th anniversary of her birth."
Ultimately, the team ended up winning the competition. See their presentation here.