--- title: "Juggalos Not Happy as Insane Clown Posse Releases AI-Generated Video" description: "Marketing materials for ICP's upcoming album, \"The Naught\" show telltale signs of AI-generated slop, and some juggalos aren't happy." date: "2025-07-29" modified: "2025-07-29" authors: - name: "Joe Wilkins" job_title: "Correspondent" link: "https://futurism.com/authors/jwilkins" url: "https://futurism.com/juggalos-icp-generative-ai" categories: - "Artificial Intelligence" tags: - "artificial intelligence" - "icp" - "juggalos" - "music" --- # Juggalos Not Happy as Insane Clown Posse Releases AI-Generated Video ![Marketing materials for ICP's upcoming album, "The Naught" show telltale signs of AI-generated slop, and some juggalos aren't happy.]() *\Image: Devin Doyle for The Washington Post via Getty / Futurism\* Of all the musical fandoms out there, Insane Clown Posse's juggalos are among the most loyal. For decades, the community has rallied around musicians Joe "Violent J" Bruce and Joey "Shaggy 2 Dope" Utsler to form one of the most fascinating and scrutinized musical subcultures of our time. That makes it all the more noteworthy that juggalos are becoming incensed about their favorite duo's use of generative AI. In a [teaser video]() for ICP's upcoming album, "The Naught," some eagle-eyed juggalos spotted a chunk of garbled text in a few frames, a telltale sign of AI-generated slop. The video also features what appears to be sand falling down an AI-generated hourglass, along with a grandfather clock full of nonsensical gears, exhibiting the overly-smooth aura of AI that's become unmistakable over the past few years. ![]() While the [long-awaited album]() was met with excitement ahead of the duo's 25th annual Gathering of the Juggalos this summer, the AI video left some ICP faithful with a bad taste in their mouths. "That AI clock looks dumb as f\*\*k," [wrote one fan]() under ICP's teaser on X-formerly-Twitter. "You have all the money in the world. Hire a real artist." "WHACK!" concurred Kevin Jones, labeled as a "top fan" of ICP's official Facebook page. "I was REALLY hoping that wasn't the official design... Oh, well. Hopefully it still slaps." A minor theme among some comments was ICP's increasing reliance on the art of Tom Wood, a [long-time fan]() who's done [digital art]() for the duo for years. While much of Wood's art for ICP dates to before the advent of AI, his social media posts show that he's not afraid to [dip his toes]() into the slop trough. "I try so hard but just can't connect with Tom Wood's style or this newer approach by ICP by going completely digital with their art," commented one Juggalo under a video about the [new album](). "It's just off-putting as f\*\*k." Wood's rise to prominence among the wicked clowns comes as Shaggy 2 Dope has increasingly embraced AI himself. The rapper has previously gone head-to-head against an [AI avatar of himself](), which has become something of a [recurring bit]() on his podcast, "The Shaggy Show." Though Juggalos are [fiercely loyal]() to the rap duo, Shaggy's AI experiments are not without its critics. "I know Shaggy has gotten a lot of heat for using AI on posts," Vermont-based juggalo rapper Humble Among told *Futurism*. "He’s seemingly very open to using it and has defended it. Tom Wood just had to come out and show sketches for the promo flyer for the Naught because so many people \[assumed\] that it was AI, when it wasn’t. Meanwhile the very same day ICP drops a commercial that uses AI heavily. Strange times." The official ICP account on X has likewise previously posted Studio Ghibli-style [AI images of Shaggy]() as part of their Gathering of the Juggalos promotion. "Kinda lame they used AI instead of one of the many talented jugg artists," one fan seethed. "AI art is lame, when there’s many artists in the community that would be honored to be paid to draw amazing things," wrote another. ICP is hardly the only musical act experimenting with AI as a cheap way of whipping up stylized imagery. Fellow 90s hip-hop ensemble Wu-Tang Clan [sparked similar discourse]() when they released a clearly AI-generated music video this year. Meanwhile, Australian alternative rock frontman Nick Cave gave fans whiplash when he [first complained vociferously]() about the rise of AI — and then did a complete U-turn, releasing his own music video starring an [AI-generated Elvis Presley]() this week. In each case, the comment section reflects a new divide: old heads and AI critics grumbling, while other fans ignore the way the content was made and confront it on its own terms — or, in many cases, seize AI to generate their own riffs on whatever the musicians are doing. In the case of ICP, Facebook is [chock-full of examples](), with comments ranging from astonishment at the tech's abilities to jokes about juggalo hygiene. Others carry on as they always have: with a simple "whoop whoop!" **More on Juggalos:** [*The Gathering of the Juggalos' Payment Processer Appears to Have Been Hacked, Stealing Ticket Buyers' Money*]() ## Author At Futurism, I focus on the intersection of technology and power — examining the economics, history, and politics behind today’s dystopian headlines. As a writer, I’m interested in topics ranging from AI’s impact on labor to startups nobody asked for. My prior work includes bylines in Jacobin, Verso, and Blue Labyrinths. My work for Futurism has been cited by publications including Forbes, The Guardian, MIT Technology Review, Time, The Nation, Mother Jones, The Verge, and Wired. I grew up in Michigan, attending Central Michigan University as well as Ball State University, where I earned a master of music. I now live in Brooklyn with my girlfriend and our cat Ziti. On weekends, you can find me hunched over a cold pint arguing geopolitics with the other transplants. ### Author social links [Bluesky]()