In BriefIntel has signed up as a sponsor of the Olympic games through 2024. The company is expected to bring its VR, AI, drone, and wireless technologies to enhance viewer experience and hopefully attract a younger demographic.
Computing giant Intel has announced a multi-year deal, stretching through the 2024 Olympic games, with the International Olympic Committee (IOC) to bring the company’s new technologies to enhance the upcoming events. According to Advertising Age, Intel is hoping to bring “virtual reality, 360-degree video, artificial intelligence, and drones, to enhance the Olympic Games.”
The partnership aims to attract the interest of a younger demographic to help quell the loss of overall viewership. The president of the IOC, Thomas Bach said “There are many young people that are living a digital life. So we have to go where they are in the digital world, in their virtual reality.”