Hyundai Expands its Electric Vehicle Line Up, Doubling Down on Premium Vehicles

It seems we're on a road to a cleaner environment.

8. 18. 17 by Dom Galeon
Image by Hyundai

Developing clean energy and eco-friendly cars isn’t new for Korean automobile maker Hyundai. For the most part, the company has focused on fuel-cell technology, but it recently decided to shift focus, according to an announcement on Thursday.

“We’re strengthening our eco-friendly car strategy, centering on electric vehicles,” Hyundai EVP Lee Kwang-guk told a news conference, Venture Beat reports. The decision comes as the company seeks to catch up with Tesla and other rivals in the EV stage. However, it will still continue to work on fuel cells and hybrid vehicles for a “multi-pronged” approach, the car maker said in a press release.

Image credit: Hyundai

Hyundai’s EV strategy comes in three stages, beginning with an EV version of its Kona compact SUV scheduled for the first half of 2018, followed by a premium electric sedan under its high-end Genesis lineup for 2021. In the same year, the car maker plans to release a long-range EV. “Hyundai Motor will develop its first dedicated architecture for pure electric vehicles, which will allow the company to produce multiple models with longer driving ranges,” the company said.

The Korean automaker joins a number of other veteran brands that have committed to developing EVs, including Volvo, Volkswagen, Chevrolet, Porsche, as well as Toyota and Nissan. With EV sales up by 45 percent this year from 2016, and prices generally dropping, it’s not difficult to imagine how electric cars may soon dominate the auto industry. It seems we’re on a road to a cleaner environment.

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