---
title: "Holographic Ads Are Now In Supermarkets"
description: "This week, Mondelez -- the former snacks division of Kraft that manufactures brands such as Chips Ahoy, Trident and Cadbury -- unveiled the first-ever holographic display ads in a grocery store."
date: "2015-06-28"
modified: "2015-06-28"
authors:
  - name: "Ethan Fox"
    link: "https://futurism.com/authors/foxman"
url: "https://futurism.com/holographic-ads-are-now-in-supermarkets"
categories:
  - "Future Society"
---

# Holographic Ads Are Now In Supermarkets

![](<https://futurism.com/wp-content/uploads/2015/06/mondelez-international-office.jpg>)

- The new holographic displays are the centerpiece of an ad campaign centered around soccer, with the name "Pass the Love." They feature a spinning soccer ball with the logos of Chips Ahoy, Ritz and Honey Maid.
- In real life, this little video is beamed from a holographic projector sitting on a shelf of Mondelez products onto a translucent screen, so that it looks like the soccer ball is floating and spinning in mid-air, at least when you look at it straight on.
- Mondelez is exploring the idea of creating more holographic ads in the future, though the company has no firms plans to do so at this point.