--- title: "Hasbro CEO Says AI Will Become Core Part of Dungeons & Dragons" description: "After a series of AI scandals, the CEO of Hasbro has revealed he's \"excited\" about using the technology in \"Dungeons & Dragons.\"" date: "2024-09-12" modified: "2024-09-12" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/hasbro-ceo-ai-dungeons-dragons" categories: - "Artificial Intelligence" tags: - "ai art" - "dungeons and dragons" - "gaming" - "wizards of the coast" --- # Hasbro CEO Says AI Will Become Core Part of Dungeons & Dragons ![After a series of AI scandals, the CEO of Hasbro has revealed he's "excited" about using the technology in "Dungeons & Dragons."]() *ANAHEIM, CALIFORNIA - MARCH 30: (L-R) Dungeons and Dragons cosplayers Jay Acey as Diana the Acrobat,Rey Benavides as Presto the Magician, Derek Shackelton as Bobby the Barbarian, and Faeren Adams Shiela the Thief pose during 2024 WonderCon at Anaheim Convention Center on March 30, 2024 in Anaheim, California. (Photo by Daniel Knighton/FilmMagic) \Image: Daniel Knighton/FilmMagic\* After a [series of AI scandals]() at the gaming company Wizards of the Coast, the CEO of its parent company Hasbro has made a sweeping revelation. During a [talk at a Goldman Sachs conference](), Hasbro honcho Chris Cocks admitted that the entertainment conglomerate not only plans to build bespoke AI systems in the future, but that it's already begun using it in development of games including "Dungeons & Dragons" and "Magic: The Gathering." "Inside of development, we've already been using AI," Cocks said in response to a question about AI's potential to bring down production costs during the financial firm's annual Communacopia tech conference. "It's mostly machine-learning-based AI or proprietary AI as opposed to a ChatGPT approach. We will deploy it significantly and liberally internally as both a knowledge worker aid and as a development aid." While the logistical aspects of the technology seem fairly par for the course in the world of [out-of-touch CEOs]() [over-relying on it](), Cocks then suggested that it will become a part of D&D gameplay. "I'm probably more excited though about the playful elements of AI," he said. "I play with probably 30 or 40 people regularly. There's not a single person who doesn't use AI somehow for either campaign development or character development or story ideas. That's a clear signal that we need to be embracing it." After paying lip service to using AI "responsibly" and "paying creators for their work," Cocks then doubled down on his point. "The themes around using AI to enable user-generated content, using AI to streamline new player introduction, using AI for emergent storytelling — I think you're going to see that not just our hardcore brands like D&D but also multiple of our brands," the Hasbro CEO said. These comments, as the [*Bell of Lost Souls* gaming blog notes,]() come not only amid the generative AI bubble that's so enraptured CEOs across the economy, but also amid massive scandal for Hasbro's subsidiary Wizards of the Coast, Less than a month after [outright banning its artists from AI]() at the end of 2023, WOTC admitted at the beginning of this year that despite its staunch rule, the company itself had [used generative AI]() to create an ad for "Magic." Later, the company [issued an FAQ]() about its anti-AI policy in the aftermath of that debacle, asking fans to bear with the people who run the company while they essentially separate the wheat from the AI chaff. "Human beings are fallible, whether it is a conglomerate of human beings (like a company) or a single human being (like an artist)," the FAQ reads. "We have been consistent in our position \[against AI\]... and we want our community to know that we are working to ensure they can see us deliberating on how best to meet that commitment, even if we all occasionally stumble along the way." From issuing a statement that contradicts its own marketing copy to having its big boss endorse the sweeping use of AI, Hasbro clearly has some miscommunications going on — and while the company figures it it all out, its fans will no doubt keep [ripping on the company](). **More on AI in gaming:** [*Nvidia CEO Says Video Games Will Be Totally Infused With AI*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()