Google’s Own Super Bowl Commercial Made Their AI Devices Go Nuts

Google just revealed a big flaw in our AI - they don't know when to listen.

2. 6. 17 by Patrick Caughill
Image by Google/Futurism

Artificial Intelligence (AI) is on the attack again. Last night technology staged another trial coup during one of the most-watched television programs in the world, the Super Bowl.

Similar to how a televised broadcast of a story about Amazon’s Alexa ordering a dollhouse caused the device to order dollhouses for viewers, an ad during the big game has caused Google Home devices across to the country to activate during a commercial. People turned to Twitter to notify the masses of this phenomenon.


There seems to be a problem with our AI devices, they just don’t know when to listen. Right now, these incidents range from some silly fun to mildly annoying, and this time no one received unwanted toys and cookies (as if such things could ever be unwanted). But devices that are designed to make life easier should, at least, attempt to mitigate annoyances like these.

Unlike Amazon’s Alexa, Google Home does not allow users to change its “wake-up word.” Perhaps advertisers will just have to try to sell this product without annoying their current customers or igniting worries of a robot takeover. Hopefully, future improvements to home AI devices will eliminate these silly annoyances, and perhaps these devices will become a little bit better at listening.

Share This Article

Keep up.
Subscribe to our daily newsletter to keep in touch with the subjects shaping our future.
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement and Privacy Policy


Copyright ©, Singularity Education Group All Rights Reserved. See our User Agreement, Privacy Policy and Cookie Statement. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Futurism. Fonts by Typekit and Monotype.