--- title: "Nintendo Is Completely Ignoring AI and Doing Fine" description: "Nintendo stocks got a little bump as investors fled from AI stocks whose gains they viewed as \"unsustainable.\"" date: "2026-05-24" modified: "2026-05-24" authors: - name: "Frank Landymore" job_title: "Contributing Writer" link: "https://futurism.com/authors/flandymore" url: "https://futurism.com/future-society/nintendo-ignoring-ai-fine" categories: - "Artificial Intelligence" - "Finance" - "Future Society" --- # Nintendo Is Completely Ignoring AI and Doing Fine ![A vibrant image of Mario from the Super Mario video game series, wearing his iconic red hat with an "M," red shirt, blue overalls with gold buttons, and white gloves, raising one fist in the air. The background shows a crowd of people in an indoor setting, with an orange and yellow color overlay.]() *Illustration by Tag Hartman-Simkins / Futurism. Source: Stanislav Kogiku / SOPA Images / LightRocket via Getty Images* Do nothing. Win? That's more less Nintendo's approach to AI, and the market is rewarding the Japanese video game maker for it, in [*Bloomberg's* analysis](). For the record, Nintendo is not a stellar stock. Investor uncertainty over its cheap Switch 2 pricing, which didn't budge even as memory costs soared, helped cap off five straight months of decline, the longest loss streak sustained by the company in a decade. But earlier this week, it showed some signs of life. On Tuesday, shares climbed as much as 6.8 percent in Tokyo for three days in a row, joining a broader rally of Japanese video game stocks, per the reporting. It's less a reflection on Nintendo, however, and more on shifting investor attitudes towards AI. "This is all part of the rotation out of AI tech and into beaten-up names," Amir Anvarzadeh, Japan equity strategist at Asymmetric Advisors Pte, told *Bloomberg*. Tuesday's climb "underline the growing caution about the market — massive gains in AI tech which cannot be sustainable." Tomo Kinoshita, global market strategist at Invesco Asset Management Japan, speculated that it was a sign of investors hedging their bets ahead of Nvidia's quarterly earnings, which were released Wednesday. "Nvidia often fails to live up to the market's sky-high expectations, and AI stocks can suffer as a result," he said. "I expect many investors are temporarily selling AI stocks in preparation, which is driving the rotation." That prediction seems to have been vindicated. Despite [clinching another record quarter](), Nvidia's numbers were [less impressive than investors hoped](), sending shares tumbling by a few percent. Its profits literally doubling from the same period a year ago was apparently not enough. **More on finance:** [*SpaceX Stock May Actually Be a Horrendous Investment*]() ## Author At Futurism, my work has often centered on bringing a sense of clarity and insight to complex topics ranging from the regulation of emerging technologies to the esoteric ideologies of Silicon Valley executives, while striving not to lose the poetic sense of awe inspired by often-obscure fields like astrophysics and quantum computing. I broke the story of CNET using AI to produce articles that turned out to be riddled with factual errors and plagiarism — a dam-breaking inflection point, as I've reported, that's inspired copycats and endless discourse while beguiling stakeholders ranging from tech giants to purveyors of spam around the web. My work at Futurism has been cited by publications including CBS News, the Los Angeles Times, Vice, Gizmodo, Engadget, the Verge, and Vanity Fair. I grew up in locales ranging from India to China, and now live in the exotic suburbs of Virginia. In my free time, I'm an avid reader of weird sci-fi literature, an aficionado of East Asian cinema, and, regrettably, a relapsed gamer. Allegedly, I’m working on a debut novel, currently untitled. ### Author social links [Bluesky]()