--- title: "Ford’s Electric F-150 Is Poised to Change the Entire EV Market" description: "It sure looks a lot like an F-150 — but it’s under the hood where some big changes are taking place. Ford has unveiled its F-150 Lightning all electric pickup truck, an all-purpose utility vehicle with an all-too-familiar design. But rather than guzzling gas, the Lightning can cover 230 miles on battery power alone, as […]" date: "2021-05-20" modified: "2021-05-20" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/ford-electric-f150-game-changer" categories: - "Advanced Transport" tags: - "electric car" - "electric pickup" - "ford" - "tesla" --- # Ford’s Electric F-150 Is Poised to Change the Entire EV Market ![Ford has unveiled its F-150 Lightning all electric pickup truck, an all-purpose utility vehicle with an all-too-familiar design.]() *\Image: Ford\* It sure looks a lot like an F-150 — but under the hood, major changes are taking place. Ford [has unveiled]() its F-150 Lightning all electric pickup truck, a utility vehicle with a familiar design. But rather than guzzling gas, the Lightning can cover 230 miles on battery power alone, as is the case for the $39,974 base model. The extended range version can cover a respectable 300 miles and will go for around $55,000. While it's an iterative approach to a tried-and-true design, it's a watershed moment in the history of electric vehicles, at least in the US, as the automaker's F-series trucks have been among the country's best-selling vehicles for over 40 years. In other words, we're looking at the "electric truck for the masses," as [*The Verge* put it](). In fact, with federal and state rebates, the price of a base model Lightning could [drop even below the cost]() of its combustion engine counterpart. The F-150 Lightning enters a red-hot market. Tesla has been hyping up its Cybertruck for years now, which is due out some time later this year — if Tesla can find its post-pandemic footing amongst a [global chip shortage](). General Motors also introduced its [2022 Hummer EV](), a 9,000 pound beast featuring a gigantic battery and [impressive specs](). The F-150 Lightning comes with all the bells and whistles one would expect, including an overhauled interior with a 15.5 inch touchscreen in the center of the dashboard. A roomy front trunk, or frunk for short, can store plenty of tools and cargo as well. It can even provide a home with power during emergencies, just like a Tesla vehicle paired with the company's Powerwall. Still, not all will be smooth sailing for Ford. Most notably, America's EV charging infrastructure, particularly when it comes to non-Tesla EVs, is in a poor state, with limited coverage in rural areas — arguably where a good chunk of the F-series' target market resides. That means the issue of "range anxiety," topping of the list of reasons that many consumers still choose combustion engines over EV, will still play a role. That may soon change, though. The unveiling comes after significant investments and support from president Joe Biden to get [charging infrastructure and US-made EV production where it needs]() to be in 2021. In other words, the country is almost ready for an all-electric F-150. "This sucker's quick," an enthused Biden told reporters [after taking a joyride]() in the F-150 Lightning on Wednesday. **READ MORE:** [Ford F-150 Lightning revealed: an electric truck for the masses]() \[*The Verge*\] **More on the F-150:** *[Joe Biden Takes All Electric Ford F-150 Lightning for a Joyride]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()