--- title: "Ford VP Disses Cybertruck, Calling Electric F-150 a “Real” Work Truck" description: "During a media briefing, a Ford VP claimed that the company's upcoming F-150 EV pickup will be a \"real\" work truck\" — not a \"lifestyle\" truck." date: "2020-09-18" modified: "2020-09-18" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/ford-disses-cybertruck-calling-electric-f-150-real-work-truck" categories: - "Advanced Transport" tags: - "cybertruck" - "electric pickup" - "Electric truck" - "elon musk" - "ford" - "tesla" --- # Ford VP Disses Cybertruck, Calling Electric F-150 a “Real” Work Truck ![During a media briefing, a Ford VP claimed that the company's upcoming F-150 EV pickup will be a "real" work truck" — not a "lifestyle" truck.]() *\Image: Tesla/Victor Tangermann\* ## The Shade A Ford executive just threw some serious shade at the automaker's competition. During a media briefing this Wednesday, Ford's president of the Americas and international markets Kumar Galhotra said that Ford's upcoming all-electric F-150 pickup truck will be a "real" work truck" — not a "lifestyle" truck like Tesla's upcoming Cybertruck or GMC's Hummer EV, [*Teslarati* reports](). "While all other electric pickups are competing for lifestyle customers, the all-electric F-150 is designed and engineered for hard-working customers that need a truck to do a job," Galhotra noted, as [quoted by *CNBC*](). ## F Zero Ford's F-Series trucks have been the United States' bestselling pickups for over 40 years. In 2019 alone, Ford sold almost 900,000 of them. The F-150's electric variant is due to roll off the lot in mid-2022, cutting maintenance costs by half compared to its gas-guzzling cousins, according to Galhotra. ## Hot Market The electric pickup market is heating up. Tesla is planning to deliver the first Cybertrucks in late 2021. General Motors is hoping to be cranking out its recently announced electric Hummer pickup and SUV around the same time. As to who has the more powerful and capable truck, that's still unclear. Tesla's Cybertruck famously took on a $30,000 Ford F-150 in[ a tug of war]() in November 2019. The same day, Sunny Madra, VP of Ford X, the U.S. automotive giant’s ventures incubator, [called it an unfair fight](), challenging Tesla to an "apples-to-apples test." **READ MORE:** [Ford throws shade at Tesla and GM, says F-150 EV will be a ‘real’ work truck]() \[*Teslarati*\] **More on the beef:** *[Ford VP Calls Out Tesla for Unfair Cybertruck vs. F-150 Battle]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()