---
title: "Baidu Launches Intelligent Augmented Reality For Mobile Users"
description: "Baidu has just announced DuSee, a app-based AR platform that promises to be more sophisticated than other current mobile-based AR. The use of computer vision and deep learning will be a step up in the world of mobile AR."
date: "2016-08-04"
modified: "2016-08-04"
authors:
  - name: "Jelor Gallego"
    link: "https://futurism.com/authors/jelor-gallego"
url: "https://futurism.com/baidu-launches-intelligent-augmented-reality-for-mobile-users"
categories:
  - "Future Society"
  - "Virtual Reality"
tags:
  - "AR"
  - "baidu"
  - "mobile"
---

# Baidu Launches Intelligent Augmented Reality For Mobile Users

![](<https://futurism.com/wp-content/uploads/2016/08/Baidu-Research-1.jpg>)
*\<em\>Image: Baidu Research\</em\>*

[Pokemon Go](<https://futurism.com/company-mixes-hololens-and-pokemon-go-for-a-fully-immersive-experience>) has certainly dragged augmented reality (AR) systems into the mainstream. Still, the game represents the lower end of augmented reality systems: cartoons pasted on the real world. Far more sophisticated AR will have to be popularized if it is to move forward.

Baidu, China's largest search engine, [just announced DuSee](<https://www.technologyreview.com/s/602091/baidu-is-bringing-intelligent-ar-to-the-masses/>), an AR platform integrated into mobile. The [press release](<http://www.digitaljournal.com/pr/3027217>) says that DuSee uses sophisticated computer vision and deep learning to understand its environment, and then augment that scene. Baidu claims that the platform will allow for virtual objects with which users can interact.

More importantly, Baidu announced that it will be integrating the platform into its flagship apps, including its Mobile Search app. Unlike more sophisticated AR and VR systems, it forgoes clunky goggles and uses the smartphone's existing camera.

https://www.youtube.com/watch?v=tZfBfCl9UyM

While the output looks a little less polished than other high-end AR systems like Google's [Project Tango](<https://get.google.com/tango/>), Baidu will be introducing more sophisticated AR to regular smartphone users. It is already looking at applications in advertising, education, and more.