---
title: "Augmented (Un)Reality? CEO of Magic Leap Calls Out “Grumpy” Tech Bloggers"
description: "Magic Leap CEO Rony Abovitz responded to an article criticizing the company's mixed reality tech via Twitter, unleashing a series of more than two dozen messages. With billions of dollars in investments, Magic Leap's system is poised to be the breakthrough that takes commercial VR/AR systems to the next level."
date: "2016-12-09"
modified: "2016-12-09"
authors:
  - name: "Kristin Houser"
    link: "https://futurism.com/authors/kristin"
url: "https://futurism.com/augmented-unreality-ceo-of-magic-leap-calls-out-grumpy-tech-bloggers"
categories:
  - "Future Society"
  - "Virtual Reality"
tags:
  - "augmented reality"
  - "Google"
  - "magic leap"
  - "virtual reality"
---

# Augmented (Un)Reality? CEO of Magic Leap Calls Out “Grumpy” Tech Bloggers

![](<https://futurism.com/wp-content/uploads/2016/04/magic-leap-augmented-reality.jpg>)
*\<em\>Image: \<a href="https://www.magicleap.com/#/home" target="\_blank"\>Magic Leap\</a\>\</em\>*

While today's [virtual and augmented reality (VR/AR)](<https://futurism.com/?s=%22virtual+reality%22>) systems continue to fall short of expectations, one mysterious startup has been circling the waters, poised to bring to life the mind-blowing VR/AR experience many of us have been anticipating since we were kids.

That company, [Magic Leap](<https://futurism.com/?s=%22magic+leap%22>), released a demo video last year that came as close to meeting those expectations as any had ever done. Since then, [millions of dollars have been invested](<https://futurism.com/magic-leap-remarkable-cinematic-reality-pushes-valuation-5b>) in the Florida-based startup, but we've yet to get word on a release date for an actual system, and most of those who've tried out what Magic Leap does have ready for use have been required to sign confidentiality agreements.

https://www.youtube.com/watch?v=kw0-JRa9n94&feature=youtu.be

Writer Reed Albergotti has been one of the few exceptions, and yesterday, *The Information* [published an article](<https://www.theinformation.com/the-reality-behind-magic-leap>) that he penned alleging that [Magic Leap has "oversold"](<http://www.businessinsider.com/magic-leap-ceo-rony-abovitz-tweetstorm-response-to-information-report-2016-12>) its system, using different tech for the demo than what will be used in the final product*.* Magic Leap's CEO Rony Abovitz then turned to Twitter to respond — sort of.

Over the course of about 20 hours, he tweeted over two dozen messages about everything from the difficulty of working at a startup to the games that will be played at the Magic Leap launch without ever directly calling out Reed Albergotti or the article. He does, however, refer to "grumpy mouse tech blogger writers" and being a "Veruca Salt," a reference to the greedy, spoiled character in "Charlie and the Chocolate Factory."

Check out the tweets for yourself below, and get hyped, because if Abovitz is to be believed, "What's coming next for \[Magic Leap\] is the best part."

https://twitter.com/rabovitz/status/806987387914092544

https://twitter.com/BenedictEvans/status/807013260721426434

https://twitter.com/rabovitz/status/807068618420813825

https://twitter.com/rabovitz/status/807068711916109828

https://twitter.com/rabovitz/status/807069182412148736

https://twitter.com/rabovitz/status/807070528934645760

https://twitter.com/rabovitz/status/807071201877225472

https://twitter.com/rabovitz/status/807071298799239176

https://twitter.com/rabovitz/status/807072139824205824

https://twitter.com/rabovitz/status/807072488526057472

https://twitter.com/YodaPond/status/807072078813925376

https://twitter.com/rabovitz/status/807077358624772098

https://twitter.com/rabovitz/status/807087180111839232

https://twitter.com/rabovitz/status/807087658501599232

https://twitter.com/rabovitz/status/807091451905638400

https://twitter.com/rabovitz/status/807091631203749888

https://twitter.com/rabovitz/status/807099505560748033

https://twitter.com/rabovitz/status/807106853884694528

https://twitter.com/rabovitz/status/807107022680453124

https://twitter.com/rabovitz/status/807107183213154304

https://twitter.com/rabovitz/status/807107791978692608

https://twitter.com/rabovitz/status/807108025785974784

https://twitter.com/Navahk/status/807233320912359424

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/kristinjhouser>)