--- title: "Public Rejoices as Porsche Releases Beautiful Ad Not Made Using AI" description: "Porsche made the incredibly bold decision of releasing an ad that seemingly isn't made with AI, and the internet rejoiced." date: "2025-12-29" modified: "2025-12-29" authors: - name: "Frank Landymore" job_title: "Contributing Writer" link: "https://futurism.com/authors/flandymore" url: "https://futurism.com/artificial-intelligence/porsche-ad-without-ai" categories: - "Artificial Intelligence" --- # Public Rejoices as Porsche Releases Beautiful Ad Not Made Using AI ![Porsche made the incredibly bold decision of releasing an ad that seemingly isn't made with AI, and the internet rejoiced.]() *Porsche / Parallel Studio via YouTube* This holiday season, German automaker Porsche is winning hearts and minds by putting out a Christmas-themed ad that seemingly *isn't* made with AI. What a concept, right? Called "Porsche Holiday," the 30-second animated commercial shows a driver elegantly tooling around in his new ride, driving through autumnal scenery on a mountainside road and then a cool sea of glass and concrete as the Sun sets on a city. It's done up in striking 2D-looking animation with precise lines, pleasing geometry, and eye-popping colors — an ad seemingly done right for a change. Sharing behind the scenes footage, Porsche [revealed in a social media post]() that the ad was a mix of hand-drawn sketches and CGI. It was made by Parallel Studio, an animation team based in Paris. https://www.youtube.com/watch?v=b596NIgNFWI& Though Porsche made no specific mention of AI, people reading between the lines quickly took that to mean that the automaker was quietly bragging about not using the tech, and hailed it as a victory. This perception of it being AI-free [drove]() it to being remarkably viral, and made it an unexpected hit. "Can't wait for more of this anti-AI rebound," one user [wrote](). "Amtrak has been hiring artists to create original animations as well," [observed]() Nathan Allebach, a creative director. "As slop races us to the bottom, real art signals craft, prestige, and trust." The response goes to show how divisive AI is, [especially in the arts](). And ads, the most commercial art form of all, have both been a useful gauge of how companies have been willing to experiment with the tech and of the public reaction to it, which has been largely pretty negative. Coca-Cola, for example, [unleashed]() a ghoulishly uncanny iteration of its "Holidays Are Coming" last month that sparked outrage over how overtly ugly it was. McDonalds, too, released an AI-generated ad that proved such a disaster that it [sheepishly pulled it entirely](). Everyone knows that our modern idea of the holiday season has been heavily shaped by ad agencies, but no one likes to be reminded of how soulless it can be by seeing AI amalgamations forced onto their eyeballs. At least pretend to care about humans, for Pete's sake. **More on AI:** [*Grimes Says She Has AI Psychosis, Recommends You Should Get it Too*]() ## Author At Futurism, my work has often centered on bringing a sense of clarity and insight to complex topics ranging from the regulation of emerging technologies to the esoteric ideologies of Silicon Valley executives, while striving not to lose the poetic sense of awe inspired by often-obscure fields like astrophysics and quantum computing. I broke the story of CNET using AI to produce articles that turned out to be riddled with factual errors and plagiarism — a dam-breaking inflection point, as I've reported, that's inspired copycats and endless discourse while beguiling stakeholders ranging from tech giants to purveyors of spam around the web. My work at Futurism has been cited by publications including CBS News, the Los Angeles Times, Vice, Gizmodo, Engadget, the Verge, and Vanity Fair. I grew up in locales ranging from India to China, and now live in the exotic suburbs of Virginia. In my free time, I'm an avid reader of weird sci-fi literature, an aficionado of East Asian cinema, and, regrettably, a relapsed gamer. Allegedly, I’m working on a debut novel, currently untitled. ### Author social links [Bluesky]()