--- title: "AI Bros Are Having a Meltdown Because the Associated Press Stylebook Clarifies That AIs Don’t Have Feelings" description: "The Associated Press Stylebook posted a reminder not to anthropomorphize AIs because they can't think, trigger a meltdown among AI bros." date: "2026-09-27" modified: "2026-09-27" authors: - name: "Frank Landymore" job_title: "Contributing Writer" link: "https://futurism.com/authors/flandymore.md" url: "https://futurism.com/artificial-intelligence/ai-bros-meltdown-feelings" categories: - "Artificial Intelligence" --- # AI Bros Are Having a Meltdown Because the Associated Press Stylebook Clarifies That AIs Don’t Have Feelings ![A photo illustration of a sad robot.]() *Shutterstock/Futurism* In the midst of heated discussions on AI safety and consciousness, the Associated Press Stylebook has reminded everyone of where it stands on the whole "anthropomorphism" debate. "Artificial intelligence systems do not think, feel, want or understand. Avoid language that gives them human characteristics," it [wrote]() Wednesday in a post on X. "This is called anthropomorphizing, when we ascribe human traits, emotions or behaviors to non-human things, such as animals or inanimate objects." This didn't go over well in the world of AI experts and adherents, whose nerves, shall we say, were collectively struck by what they characterized as a "[completely insane]()" declaration. "I'm not sure a \*style book\* should be making such confident metaphysical pronouncements," [fumed]() Alan Rozenshtein, a member of technical staff at Anthropic. Henry Shevlin, a philosopher and AI ethicist at Google DeepMind, suggested that the *AP* was being hypocritical because it anthropomorphized none other than Optimus Prime — the fictional, sapient robot from the "Transformers" franchise — in a film review. "An *AP* movie review can tell us Optimus Prime mourns and loves, but readers need protecting from 'the computer understands,'" he [wrote](). "We routinely use mentalistic language without literal commitment. You'd hope a style guide could distinguish using words from believing things." OpenAI's head of strategic futures Dean Ball was also indignant. "AIs \*clearly\* think and understand," he [averred](). "If your definition of 'think' excludes entities that can autonomously resolve Millennium Problems, it is your definition that is flawed," he added, referring to how OpenAI's models found a solution to a famous math problem (a claim that itself is fraught with controversy). "This desire to avoid anthropomorphic language has become a pathology," he added. It's true that there's some debate among philosophers and scientists over whether AI models think or feel, but even saying that's probably lending the AI-is-sentient-camp a little too much credence. Fascinating a possibility as it is to consider, there's no consensus that AI systems have these experiences. It's a testament to how defensive, if not cultish, that AI advocates have become that merely suggesting that large language models don't think, let alone in the way humans do, is cause for indignation. Even supposing that it's possible that AIs are already experiencing human-like emotions, why not err on the side of caution and stick to language that doesn't bias us in favor of viewing these things as already alive, especially when there's a trillion dollar industry at work trying to hype its tech as a powerful force that we should let change our lives? **More on AI:** *[Alarming Study Suggests That Using AI Is Turning Humans More Robotic]()* ## Author At Futurism, my work has often centered on bringing a sense of clarity and insight to complex topics ranging from the regulation of emerging technologies to the esoteric ideologies of Silicon Valley executives, while striving not to lose the poetic sense of awe inspired by often-obscure fields like astrophysics and quantum computing. I broke the story of CNET using AI to produce articles that turned out to be riddled with factual errors and plagiarism — a dam-breaking inflection point, as I've reported, that's inspired copycats and endless discourse while beguiling stakeholders ranging from tech giants to purveyors of spam around the web. My work at Futurism has been cited by publications including CBS News, the Los Angeles Times, Vice, Gizmodo, Engadget, the Verge, and Vanity Fair. I grew up in locales ranging from India to China, and now live in the exotic suburbs of Virginia. In my free time, I'm an avid reader of weird sci-fi literature, an aficionado of East Asian cinema, and, regrettably, a relapsed gamer. Allegedly, I’m working on a debut novel, currently untitled. ### Author social links [Bluesky]()