In a move that sees the mass adoption of voice-controlled hardware, retail behemoth Amazon is poised to introduce a smaller, more portable version of the voice activated tabletop Echo speaker. The move takes on rival manufacturers head-on by making the device more affordable and bouncing off of the success of its predecessor, which was released in November of 2014.

The device is currently dubbed Fox, although there is no word yet as to whether this will be the official name of the device.

The Echo is a cylindrical device that has to be plugged to an outlet and functions by creating shopping lists, playing music, answering questions and controlling lights by turning it on and off upon command. You can check out the full specs in the Amazon listing below.


Amazon is targeting to sell the new device at a lower price than the $180 Echo, presumably as a way to promote adoption of the smart technology by making it significantly more affordable.

Additionally, Amazon continues to build on the device’s features, adding traffic and weather updates, Yelp recommendations as well as access to streaming and music services. As for the Fox, the technology will now allegedly fit in the palm of the user’s hand and be charged on a docking station with voice command recognition activation via a press of a button which hopes to preserve battery and prolong use.

Amazon has yet to comment on whether the speculations behind their latest technology is indeed true.

Share This Article