• Today, the company is launching a new section in the US, Home Services, where customers can shop for professional help. It’s launching with 700 different services, from the ordinary to the esoteric, everything from installing a garbage disposal to renting you a goat herd that will graze away the unwanted vegetation on your property.
  • A big part of the sales pitch from Amazon is that they are doing the hard work of figuring out who you can trust. Amazon says it accepts an average of three out of every 100 service professionals in each metro area. It makes sure each business is licensed, insured, and passes a five-point background check, with a further six-point background check for each technician.
  • The second half of Amazon’s promise is speed and transparency. The marketing materials claim it takes 60 seconds to buy a service, regardless of whether that is deck repair, house cleaning, or hedge trimming.

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