Amazon and Augmented Reality

Amazon recently filed a patent for augmented reality (AR) glasses that support the immersion of a “tablet goggles accessory,” taking on Microsoft (HoloLens) and Google (Google Glass) in the AR industry. According to the patent application, Amazon is putting forward several embodiments of a wired or wireless head mounted display (HMD). The goggles could use a “variable transparency layer,” augmenting the reality of what users see when putting on the HMD. As the patent application continues, an electronic device “controls the variable-transparency layer to operate in a first state in which the variable-transparency layer is transparent and to operate in a second state in which the variable transparency layer is opaque. The electronic device switches between the second state and the first state in response to a single-touch event detected by the electronic device." Amazon wants to protect the touch control it labels as an “immersion control tool” which would be used to end or start the AR experience. "For example, imagine the user is watching a movie on their HMD system 450, and are completely immersed, but holding their tablet device 400. The user could simply touch the screen of their tablet (i.e., touchscreen 402) to clear both layers 452, 454, instantly exposing them to outside world and allowing them to use their tablet normally,” the patent application states.

Amazon’s Progress

So far Amazon has not clearly stated how far it has gotten with its AR plans. The patent application is focused on that immersion control switch, but Amazon may still currently have several prototypes of AR goggles in development.

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