--- title: "Tesla’s New Sales Data Is Absolutely Brutal" description: "Tesla's vehicle sales across 13 European markets are absolutely atrocious compared to the same point just two years ago." date: "2026-02-18" modified: "2026-02-18" authors: - name: "Joe Wilkins" job_title: "Correspondent" link: "https://futurism.com/authors/jwilkins" url: "https://futurism.com/advanced-transport/tesla-europe-sales-2026" categories: - "Advanced Transport" - "Tesla" --- # Tesla’s New Sales Data Is Absolutely Brutal ![Tesla's vehicle sales across 13 European markets are absolutely atrocious compared to the same point just two years ago.]() *Illustration by Tag Hartman-Simkins / Futurism. Source: Frederic J. Brown / AFP via Getty Images* Over the past few months, Tesla has been making a [major pivot]() away from its highly lucrative electric vehicles toward [humanoid robots](), a pet obsession of CEO Elon Musk's. That restructuring campaign seems to be ahead of schedule, with Tesla's electric vehicle sales plunging to astonishing lows. The EV maker hit a four-year low in the US last month, selling [17 percent fewer cars]() in January compared to the same period last year, indicating the company's core business is falling apart as Musk focuses his attention elsewhere. An even more stark situation is playing out across the pond. According to an [analysis by *CleanTechnica*]() using data from [EU-EVs.com](), which tracks battery electric vehicle registrations in European countries*,* Tesla's overall sales in January of 2026 were down precipitously from the same point just two years ago. Across 13 European markets, Tesla vehicle sales were down 49.5 percent between January 2024 and January 2026, based on public vehicle registration data. Compared to the same point in January 2025, sales in 12 of these markets were down 23 percent. Tesla's European loss leaders include Norway, where sales dropped an astonishing 93 percent in two years, from 1,108 units in January 2024 to a measly 83 in January of this year. In the UK, registrations went from 1,591 units to just 714, a 55 percent fall. The Netherlands, meanwhile, saw sales drop 81 percent. There were some small bright spots, like Ireland, where sales increased from 66 in January 2024 to 143 in January of this year. Finland, too, saw a 33 percent rise over the two years, from 169 vehicles to 224. Unfortunately for Tesla's shareholders, those aren't nearly enough to stop the hemorrhaging. Though Musk's political antics have undoubtedly done some [heavy brand damage]() across Europe, he's not the only reason for the slump. Tesla's faltering sales also come amidst tense labor disputes in [Germany]() and [Sweden]() as a tidal wave of [Chinese-made EVs]() floods the zone. Whether the company is even interested in boosting its performance in Europe is unclear, but if these numbers are any indication, it would be a major uphill battle. **More on Tesla:** *[Tesla Admits That Its Cars May Never Fully Drive Themselves]()* ## Author At Futurism, I focus on the intersection of technology and power — examining the economics, history, and politics behind today’s dystopian headlines. As a writer, I’m interested in topics ranging from AI’s impact on labor to startups nobody asked for. My prior work includes bylines in Jacobin, Verso, and Blue Labyrinths. My work for Futurism has been cited by publications including Forbes, The Guardian, MIT Technology Review, Time, The Nation, Mother Jones, The Verge, and Wired. I grew up in Michigan, attending Central Michigan University as well as Ball State University, where I earned a master of music. I now live in Brooklyn with my girlfriend and our cat Ziti. On weekends, you can find me hunched over a cold pint arguing geopolitics with the other transplants. ### Author social links [Bluesky]()