• According to the United Nations Educational, Scientific and Cultural Organization, in 2006, there were 46,000 pieces of floating plastic for every square mile of ocean. Plastic debris is responsible for the deaths of over a million seabirds and 100,000 marine mammals every year. And that's just what we know about -- the impact of plastic debris on marine life is mostly unknown.
  • "Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans. We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool," said Cyrill Gutsch, the founder of the eco group.
  • Only one shoe has been built so far, to demonstrate a larger line of Adidas’ new plastic-based products to be released at the end of the year and marketing plans have yet to be set in motion. The company plans to release a line of ocean garbage consumer-ready products later this year, according to cNet.

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